New Poulsbo Alexandra’s has eye for design

POULSBO — Sandra Fleming is bringing her work home with her no more. The owner of Alexandra’s on the Anderson Parkway in downtown Poulsbo recently opened Studio Alexandra’s on Front Street.

POULSBO — Sandra Fleming is bringing her work home with her no more.

The owner of Alexandra’s on the Anderson Parkway in downtown Poulsbo recently opened Studio Alexandra’s on Front Street. The second store carries the same women’s clothing and accessories that its sister shop does with one big exception.

“I’m calling it Studio Alexandra’s because I have my design studio in the back,” Fleming explained.

Fleming, who opened her first Poulsbo store about two and a half years ago, started her own designer line in 1984. Most recently, though, her studio had been one half of her two-car garage. Fleming said her new space is a breath of fresh air.

“It puts me more on task,” she commented. “It’s easy when you have it at home that you’ll think, ‘I won’t do any work right now. I’ll get up early in the morning and go down there.’ And then you don’t.”

Right now, Studio Alexandra’s carries chenille pillows, faux fur throws, fleece doggie blankets and some accessories of Fleming’s design. She plans on rolling out what she calls “one- and two-of-a-kind” clothing pieces at both stores this coming spring and summer.

Every week or so, Fleming plans to add a new style, which will be displayed as a sample at both stores. There will be a general size run of each piece that customers can try on. If the individual likes the fit, she can order an outfit for herself.

“And I’ll have some fabric swatches they can choose from for what they want their piece made of,” Fleming explained.

Fleming said she likes this idea because custom designing pieces for someone can be very costly to the customer. This method allows someone to have something made just for them, but at a fraction of the price.

The new store will also feature home decor, including bedding, accent pieces and perhaps small pieces of furniture. Fleming said she hopes having her studio in the shop will allow her to do things like refinish small tables and chairs and design more home pieces like the ones she currently carries.

“By moving my studio here, I could really produce anything I wanted,” Fleming said. “That’s an excellent thing to bring that other element in, too, that it’s not just strictly clothing.”

But the bread and butter of Studio Alexandra will continue to be the contemporary clothing styles that regulars at Alexandra’s have come to love. Customers range in age from 30 to those in their 80s and are typically women looking for comfortable clothing that suits local lifestyles.

“It’s really geared to the Northwest woman,” Fleming explained. “Women over here dress differently than they do in Seattle. We don’t really do career wear like fitted suits.”

Studio Alexandra, by customer request, will also primarily carry sizes XL to 3X while Alexandra’s will focus on sizes small to large.

Fleming said she attempts to stock clothes that are easy to wear and care for, including her popular “travel wear” coordinates in stretchy fabric that can be easily packed and unpacked without wrinkling.

“A lot of people around here go on trips, so we carry that year round,” Fleming said.

And the new store features wide open spaces, including two oversized dressing rooms with plush rattan chairs, which have been very popular with customers.

“I had enough space to put in three dressing rooms but I decided to just have two and make them really large,” Fleming commented. “Everyone has really liked that.”

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