POULSBO — Many parents live in fear of the day their child turns 16 and sits behind the wheel of a car. Rogers Family Insurance of Poulsbo does what it can to make that and other life-changing experiences as easy as possible.

From the moment a new customer walks into the office on Front Street — it’s a house converted into an office space — they notice there’s something different about this particular insurance office.

Joyce Rogers and crew – Tara Love, the marketing coordinator, and Stephanie Tangonan, multiple line representative – take a three-prong approach to their clients’ future, focusing on insurance, savings and investments to help the clients reach their life goals.

“I get to listen to what people are dreaming about and their hopes, and I want to find out how I can help them do it,” said Rogers, who earned a bachelor’s of science degree from Pepperdine University and a master’s in business from Chapman University.

Rogers opened the office in June, after leaving the corporate world behind. She previously was an account manager for Calvin Klein, then worked for eight years for Clarins, a cosmetics and fragrance company. She grew tired of the business travel and yearned for a slower-paced life, she said.

It was then she and her husband, Artie, a carpenter with Performance Contractors Inc., decided to adopt three children. That, she said, is when life really picked up. They traveled to Washington from their previous home in California through the adoption process. Like many others who came before them, the Rogers fell in love with the area and made the visit a permanent move.

Now, the family stays busy through the children’s involvement in school, extracurricular activities and sports.

Once the move to Washington was complete, opening a branch of State Farm Insurance just came naturally, Rogers said.

“I wanted to do something where I could help people,” she said.

Clients sit down with Rogers and her staff for an annual risk assessment to ensure the plan they have is still working for them. And no client walks out the door without a firm understanding of how their plan works.

“A lot of people spend a lot of money on insurance and they have no idea what they have or how it works,” Rogers said.

Overall, Rogers’ goal is to ensure her relationship with her clients is built on trust and goes beyond an annual assessment.

“Clients aren’t just a random click on a screen, we really get to know you,” Love said. “We know our clients and we know them well.”