TACOMA — Franciscan Health System, parent company of Harrison Medical Center, has a new name and logo.
It’s now called CHI Franciscan Health, a change that is part of a systemwide branding strategy by parent organization Catholic Health Initiatives (CHI), one of the nation’s largest nonprofit health systems.
“A new name and logo will be imbedded in each of CHI’s markets over the next several months, highlighting a unified brand that strengthens local links to a nationally recognized health system that operates 93 hospitals and hundreds of outpatient centers, assisted living and other facilities in 18 states,” reported Scott Thompson, communications manager for CHI Franciscan Health (www.chifranciscan.org).
CHI’s new symbol is the image of a guiding star — four shapes that come together to create a visual representation of the organization’s passion around its common mission to create healthier communities. The varying shapes, which signify the diversity of the national health care system, “also exemplify the seamless integration of CHI Franciscan Health with CHI — together with all of its partner organizations across the nation,” Thompson reported.
In addition to the new name and logo, the new brand for CHI Franciscan Health includes the theme line: “Our best care. Your best health.” Consumer research aided the selection process for the theme line, which will be used internally and externally systemwide, Thompson reported.
“Franciscan Health is a founding member of CHI and there are many advantages to our patients in being a part of not only a large regional system, but also a national health care organization,” said Joseph Wilczek, chief executive officer of CHI Franciscan Health. “Our new name, logo and theme line highlight that we’re dedicated to providing our community with the highest quality medical care at an affordable price as together we build healthier communities.”
The new branding strategy, in development for more than a year, is the first such change since CHI was formed on May 1, 1996.
“With its focus on unity, the common brand underscores the fact that local markets such as CHI Franciscan Health are part of a national system with the vast scale, scope and resources to improve health and lower costs,” Thompson reported. “Harrison Medical Center and Harrison HealthPartners clinic names will remain the same while simultaneously elevating the national brand across CHI’s far-reaching network.”
CHI Franciscan Health includes:
— Highline Medical Center, Burien.
— St. Anthony Hospital, Gig Harbor.
— St. Clare Hospital, Lakewood.
— St. Elizabeth Hospital, Enumclaw.
— St. Francis Hospital, Federal Way.
— St. Joseph Medical Center, Tacoma.
— Regional Hospital, Tukwila.
— Franciscan Hospice House, University Place.
— Franciscan Medical Group clinics and providers in King, Kitsap and Pierce counties.
— Franciscan Foundation.