If you’re a digital entrepreneur, you probably know the importance of landing pages. A landing page gives your customers and prospects the first impression about your products and your business. This makes it so important that if you miss it on the landing page, you might end up losing customers and business. Fortunately, ClickFunnels comes in handy to help bridge the gap.
Since its launch in 2014, ClickFunnels has made a big name for itself to become one of the world’s largest marketing companies for Software-as-a-Service (SaaS). With thousands of users worldwide, ClickFunnels provides digital businesses with software that enable them to convert their site visitors into customers.
This review delves into the good and bad of ClickFunnels to help users make an informed decision. Read on to find out more.
What is ClickFunnels?
ClickFunnels is a digital marketing strategy that works to help entrepreneurs build effective landing pages. According to the official website, ClickFunnels was developed for digital entrepreneurs to help them build beautiful pages inside a sales funnel and grow their companies online.
With more than eight million funnels, it guides site visitors systematically through the entire sales process to avoid any confusion that may lead to them leaving the site. Importantly, the ClickFunnels software points customers straight to the one product or service they need most to help them solve their problems.
Most importantly, it follows up with the visitors even after they leave a website. However, every user needs to acquaint themselves with the gist of ClickFunnels: what it is, its pros and cons, the features, customer service, and many others.
Regardless of whether one chooses to use it or not, ClickFunnels is an important player in the e-commerce space that nobody should ignore. While it has its share of drawbacks, it has its advantages, which could help digital entrepreneurs in multiple ways.
How Does ClickFunnels Work?
Before proceeding with this ClickFunnels review, users should understand what exactly a marketing funnel is. A funnel is a digital process that converts people unknown to the business owner into actual customers from a marketing perspective. The process is also known as a marketing funnel.
The virtual business space is always tricky, with a website standing between the entrepreneur and their customers. In many cases, even with a beautifully designed website and top-notch content, many entrepreneurs cannot turn their visitors into customers.
In a brick-and-mortar shop, it’s like customers walk into a shop and do not know where to pay, so they end up leaving the store without buying anything. However, unlike a physical store where you can talk your customers into buying something, you’re a little more distant from your customers in a digital store.
This is why you need a funnel designed to appeal to your customers through various principles of psychology. A funnel systematically brings your visitors closer and closer until they end up at a payment page. This concept has become a huge deal for online marketing, and ClickFunnels is the technology behind it.
Advantages of Using ClickFunnels
ClickFunnels was designed to help users save time and money. It also helps them accomplish what would otherwise require a lot of technological proficiency and third-party applications. Here are its key advantages:
It helps users make money.
ClickFunnels focuses on making money for the user. The technology allows digital entrepreneurs to create their accounts easily, put up content, and start receiving payments. Additionally, it’s easy to learn, taking only a couple of hours to figure out most of what they need.
Drag and Drop Builder
With ClickFunnels, users can learn how to duplicate pages and save templates for future use. The page builder is an essential feature, and once the users grasp how it works, it’s an easy-to-use drag and drop builder.
ClickFunnels comes with built-in A/B testing, allowing users to duplicate pages, make their changes, and choose the amounts of traffic they would like to see, whether it’s version A or B.
Great Selection of integrations
ClickFunnels has a great selection of API integrations. Its e-mail autoresponders and payment processors are simple to use, reliable, and easy to manage.
The program comes with a handy WordPress plugin that allows users to add ClickFunnels pages to their WordPress websites. Usually, it’s difficult to hurtle between ClickFunnels and WordPress without a plugin. The ClickFunnels WordPress plugin enjoys a 4-star rating with more than 20,000 active installations.
All in one
Overall, ClickFunnels makes everything centralized. Users can build their landing pages, create forms, order forms, and trigger e-mails from one platform. This saves users time, money, and resources they would otherwise need to spend on developers, hosting configurations, CSS, and many others.
Downsides of ClickFunnels
Despite its overall strength, ClickFunnels has a few areas that need improvement. Here are some of the downsides:
One of the drawbacks of ClickFunnels is its steep price. The program allows only two pricing options: either $97 per month or $297 per month. For many startups, this may be on the higher side.
Lackluster customer service
Some previous users found the customer support iffy and not helpful when it comes to more difficult questions.
Software bugs and outages
Quite often, ClickFunnels experiences some errors that may cause the system to go down. Such glitches often take pages down for a few hours, which would mean a loss of money.
ClickFunnels offers two pricing plans; the Standard Plan and the Platinum Plan. The Standard plan starts at $97 per month, while the Platinum comes in at $297 per month. Importantly, the company also offers a 14-day free trial for those who would like to try the service.
So users don’t need to start paying immediately. Users who commit to paying annually get two months free. This translates to $997 for Standard Plan and $2997 for the Platinum Plan. This might look a bit expensive for startup businesses that are still struggling to establish themselves.
However, users should note that ClickFunnels works mainly to make funnels more efficient, save time and money. This makes it a good investment. The main difference between the two accounts:
- Main service
- The funnel builder
- Limited to 100 pages
- Limited to 20,000 visits
- Partial features
- Limited to 3 custom domains
- Full list of features including one-time payments
- Unlimited funnels
- Unlimited pages, visits, and custom domains
- Priority support
- Template requests
- Follow-up funnels and Backpack
However, the two plans have unlimited contacts, advanced funnels, unlimited members, A/B split tests, and a few other common grounds.
Perhaps the best thing about ClickFunnels is the knowledge about digital marketing that it delivers so systematically and elegantly. This gives users a chance to find some of the best funnel builders, strategists, copywriters, and more. Besides, it allows digital entrepreneurs to use other software but have to be inside the ClickFunnels community.
ClickFunnels offers an interactive community to help users achieve their dreams. One of the best features is the possibility of cloning funnels and sending them to whatever they want. Importantly, users can even earn some money with affiliate commissions.
All the same, ClickFunnels is not perfect. While it has its share of flaws, it does a great job of packaging great tools together and making them accessible. Overall, it saves most users the headache they would have by managing their funnels another way.
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