Winter in the Pacific Northwest—the season of cozy sweaters and forgetting what the sun looks like. If you’re like many homeowners, this time of year also sparks a new idea: “Maybe it’s time to sell?”
Local Kingston real estate broker Michelle Elsom has seen firsthand which updates make the biggest difference—and which ones aren’t worth the effort. If you want the greatest return on investment, here are three smart, simple projects buyers will remember.
1. Paint like you mean it
“Think of paint as the most affordable magic wand you’ll ever buy,” Elsom says. “A fresh coat instantly brightens your home; makes it feel newer and shows buyers you’ve taken care of the space.”
Bonus tip: If your teenage son’s room is still Seahawks blue, it’s time. “Trust me, buyers don’t share his team loyalty,” Elsom adds.
Don’t despair over Pantone’s 2025 color of the year, instead go neutral! Here are three tried-and-true whites that balance warmth and brightness that buyers love:
- Benjamin Moore’s Swiss Coffee: A warm, inviting white that adds brightness without feeling stark.
- Sherwin-Williams’ Greek Villa: A soft, creamy white that works in just about any space.
- Sherwin-Williams’ Alabaster: A timeless classic that’s clean, cozy and endlessly versatile.
For those looking to impress higher-end buyers, quality matters. Use high-grade paint and finishes that add a subtle sheen, like satin or semi-gloss. It’s the difference between “meh” and “wow.”
2. Give kitchens and bathrooms a refresh
“You don’t need a full kitchen or bathroom remodel to impress buyers. Small updates— like replacing old faucets, cabinet handles, or outdated light fixtures —can instantly refresh the space,” Elsom says.
“Opt for timeless finishes like chrome for universal appeal or embrace current trends with the warmth of brushed brass for a touch of sophistication.”
Bonus tip: Want to attract luxury buyers? Upgrade to soft-close drawers, install under-cabinet lighting, and re-caulk fixtures. These details create a spa-like feel—no cucumber water required.
3. Embrace energy efficiency
With rising energy costs, buyers are paying more attention to homes that promise long-term savings—and they’re willing to pay a premium for them. Winter is the perfect time to add energy-efficient upgrades that appeal to both budget-conscious and luxury buyers.
Start small:
- Install a smart thermostat like a Nest, Ecobee, or Mysa. Buyers love the convenient app and energy savings.
- Add weatherstripping around doors and windows to keep drafts out.
- Upgrade to LED bulbs throughout the home for better lighting and lower energy bills. Elsom personally likes warm white at 2700k for that warm inviting glow that makes everyone’s skin tone look natural and healthy.
Think bigger for luxury appeal:
- Replace outdated appliances with Energy Star-rated models.
- Consider upgrading to a tankless water heater, which provides endless hot water while reducing energy usage.
- Update insulation in attics and crawl spaces to keep heating costs down (Elsom adds that she sees this pointed out often in home inspections and buyers appreciate a home ready for all seasons).
Bonus tip: Add dimmer switches for the ability to adjust lighting levels to adapt the atmosphere from energetic and bright to soft and relaxing.
Make 2025 your best move yet!
Selling a home isn’t just about putting a sign in the yard—it’s about telling a story that makes buyers want to live in your house. That’s where Elsom comes in. As a 35-year Kitsap resident and trusted real estate broker, she’ll help you get your home prepped, polished and perfectly marketed for today’s buyers.
Thinking about selling? Whether you’re ready to list or just exploring your options, Michelle Elsom can provide expert advice and a market update.
Find out more at michelleelsom.withwre.com or reach out by email at michelleelsom@windermere.com or call 206-769-2402